CLASSIC WHERE IT COUNTS. BOLD WHERE IT MATTERS.
At Leif’s we partner with hotels, resorts, restaurants and experience-led concepts to develop brand identities, campaigns and content that feel as refined as they are resonant.
We’re not here to help you fit in.
If you're chasing what's trending, you’re in the wrong place.
We build brands that set the tone — not follow it.
Timeless, distinctive, and built to last.
No. o1
Our Style
We’re full-service in the way it matters: big-picture thinkers, detail-obsessed creatives, and strategic partners who care as much about your brand as you do.
No. o2
Our Ethos
Great hospitality never goes out of style. We build enduring brand identities and thoughtful marketing for hotels, resorts, restaurants and destinations. Always in good taste.
No. o3
Our Name
Named for the spirit of Leif—the heir, the explorer—our agency is rooted in a reverence for legacy and a hunger for what’s next. We don’t reinvent for the sake of it—we refine, reveal, and reimagine what’s already great.
BUILT BY
AN INSIDER
What sets us apart
LESS AGENCY,
MORE CREATIVE
10+ years in LUXURY isn’t a footnote — it’s your competitive advantage.
small on purpose, selective by design, and personal in every partnership.
WE're NOT Just creating content, We're curating meaningful experiences.
EMOTIONALLY INTELLIGENT BRANDING
TIMELESS,
NOT TRENDY
rooted in the classic elegance of hospitality itself... but isn’t afraid to push boundaries.
BEHIND
the BRAND
Every great brand begins with a story, including ours.
Hi, I'm Erica Vermeer. Founder of Leif's. I started in journalism, where obsessing over every detail and telling stories that matter became second nature. That love of storytelling took me to luxury hospitality, where I spent 10+ years building teams and crafting campaigns for big names. Now, I work agency-side, transforming hotels, restaurants, and lifestyle brands into unforgettable experiences with storytelling that captivates and campaigns that convert.
Favorite resort to unwind? Fairmont Mayakoba.
Favorite winter hotel? Sonnenalp in Vail.
Favorite summer hotel? Fairmont Banff.
Favorite travel experience? A tie between an Italian cooking class at Farmhouse Le Caggiole—an agriturismo in Tuscany—and a boat tour of the breathtaking fjords of Bergen, Norway.
Favorite restaurant? Stone Brewery in Escondido.
I’m a mom to two little firecrackers, a simple soul who loves sub sandwiches and Airstream camping, but also a bougie girl who can’t resist a good spa day (thank you, hospitality life) and owns a million pairs of shoes. When I’m not chasing my daughters, I’m collecting vintage Christmas ornaments, getting lost in a good book, or watching Sister Wives.
I don’t know the secret to happiness, but I do know I’ve never seen a sad person in a Mexican restaurant.
PEOPLE do not buy GOODS & SERVICES. THEY buy RELATIONS, STORIES & MAGIC.
— SETH GODIN
“
Featured Project: Summer Culinary
Follow Along @LeifsCreative