D. Wayne Lukas

working with Michael Mina's Bourbon Steak Scottsdale to bring the Kentucky Derby to life through a chef-driven lens, aligning the iconic racing tradition with the elevated sensibility of a Michael Mina restaurant. Through refined visual storytelling and tailored social activation, the experience translated a cultural moment into a polished, on-brand dining occasion that celebrated craftsmanship, ritual, and indulgence. The activation reinforced Bourbon Steak’s position as a destination for experiential dining, where culinary prestige and timely cultural relevance intersect.