After a $4.5 million renovation, The Spa at Terranea Resort needed more than a visual update—it needed a new story. We developed a refreshed brand narrative and tagline, “Where land ends, and wellness begins,” designed to resonate deeply with the South Bay and Los Angeles community. Just far enough to feel like an escape, yet close enough to be part of real life, we repositioned the spa as a soulful, local sanctuary.

Targeting women seeking meaningful connection, we created campaign messaging focused on girls’ getaways, special occasions, and coastal rituals. Our scope included new photography, video, digital campaigns, advertising, email design, and a full collateral refresh—elevating every touchpoint to feel effortless, immersive, and distinctly Terranea.